Through the years we’ve done sales calls in a number of ways and at times it varied by rep. Today we’ve truly mastered these calls. We sometimes have multiple calls. In each of our businesses, our price points are relatively high and so we never push on a one-call-close. This is out of respect forContinue reading “How We Do Our Sales Calls”
Category Archives: Tips
Be Thankful
Back when we sent our our software on floppy disks to our customers we learned the value of sending other things in their package. We would of course send information on their purchase, but also marketing material to upsell other products. We had their undivided attention during the unboxing, so we took advantage of that.Continue reading “Be Thankful”
Product Focus
Have you ever found yourself focused on your competition? You may have a business that’s found success this way and that’s ok. There are businesses that do very well by copying their competition at every turn. They let their competition learn what their market needs and follow their lead on how to serve it best.Continue reading “Product Focus”
TCA, LLC 