One of the key reasons for our success in the e-learning space and why we currently have clients who have been with us for more than 15 years, is because of above-average communication. Our customer care team is an elite group that delivers and supports our solution like no other.
Above-average communication equals above-average client retention.
The hardest thing to do is get a new client and the easiest thing to do is lose one. But, it’s hard to lose one when your customer care/support team has consistent and open communication with your customers.
Warren Buffet says that Rule #1 in investing is, “Don’t lose money!” Then it follows that Rule #1 for us entrepreneurs is, “Don’t lose a customer!”
How not to lose your customers:
1. Have your product/solution deliver beyond client expectations and verify this through regular communication with them.
2. Make sure #1 is part of your company culture.